25 Years of Experience

My professional experience has been pretty diverse. An incredibly fun journey. From making it snow on Hollywood sound stages to 8 color basketball shoe and apparel catalogs. Designing corporate identities to producing multimedia, websites and mobile apps. I have brought my creativity, enthusiasm and expertise to an array of organizations in the financial, pharmaceutical, health care, manufacturing, entertainment and service industries.

Excellence as a Rule

When I think about the companies and brands that I admire, I find that a common attribute is their undying commitment to excellence. This commitment to excellence, the craftsmanship and the customer experience that precipitates from it, provides a foundation that makes businesses flourish. It sets the stage for a positive customer experience. And as we all know, a positive customer experience is contagious. One of my greatest joys is being able to represent my customers with excellent design.

It’s Pretty Simple

Perhaps it’s the influence of Steve Jobs or an inevitable result of my experience prototyping software, mobile and web applications. But, for me, simplicity has become the goal – 100% of the time. When I’m designing a project, even a printed piece, I know that when it’s as simple as it can possibly be, I’ve done my job well.